Content is power
We believe in the power of content, and we help our clients identify, engage and build deep relationships with consumers through it. Regardless of the medium, regardless of the distribution platform, there’s always going to be a content solution that can drive increased engagement and performance for your brand.
We work with our best analysts, search experts, planners and strategists to sift through the data, research and insights and uncover the nuggets that will fuel our work. That accomplished, we can identify your business problem and how our content can solve it. Once we’ve done that, we’ll come up with a plan for how that content will work across all distribution channels, down to individual pieces of content. Then we get to work, and ensure that everything we do stays within those guidelines.
Content at scale
DARWIN’s ability to create affordable content at scale is a value proposition that is unparalleled across the agency world. From auto to fashion, beauty to CPG, luxury to retail to patient education; we cover just about every vertical in the book.
Making it shareable
We bring our campaigns to life in partnership with the social and paid media teams who optimize our content, package it for relevant audiences and make it sharable. Key influencers and brand advocates are identified by working with PR, marketing and social media teams, and by analyzing what’s trending at the moment.
A powerful engine
Top-tier content production isn’t enough. While our clients need that affordable, sharable content for their channels, they also need tools to get it deployed properly. We’ve built a turn-key content engine that can pull content from multiple CMS’s, and package that content for multi-platform distribution. It works hard to squeeze the most out of your always on content. This methodology gets results and holds all stakeholders to a high degree of accountability for content performance.
Understanding the right KPI’s to measure success (whether direct revenue generation or key engagement metrics) is crucial to communicating the value of a brand’s content. Not all content is created to generate revenue – some pre-purchased content enables brands to be discovered and added to a consumer’s consideration set. Other content can cater to post-purchase needs to increase usage, loyalty and repeat customers.
Evolving to meet demand
As content changes the way your customers interact with you, you need to be flexible to accommodate the demand and remain efficient. It’s not an overnight change, but our resources and expertise combined with your staff skill sets can help your business evolve into a highly intelligent and structured content organization.